Here is a conspiracy theory website that’s promoting MIB3. “BugEyes126 (@).(@)” who is a 14-year-old kid that “lives in the middle of nowhere and has been following groups of Men In Black Suits who seem involved in covering up alien activities”. There isn’t a lot of content on there now (6 posts), but it is definitely something to keep an eye on as we get closer to the release of the movie!
I’ll admit it, upon first glance I hated the New DC Comics logo. I didn’t think it was a good representation of their brand. I wouldn’t have known what company it was for if it didn’t have DC comics underneath it. I thought it looked too much like the logo for Discovery History.
After doing some research and learning more about the redesign, I’m becoming a believer in the logo and in what DC is trying to achieve. Amit Desai, senior VP of franchise management explained the reasoning behind the redesign at Co.Create saying:
“What is special about DC content is the notion of a dual identity. When you think about our DC Comics superheroes, there’s a secret identity. When you think about Vertigo, it’s this notion of good vs. evil in many of the stories. And so, in addition to flexibility, the new logo communicates this idea of dual identity: There’s more than meets the eye. You have to take a closer look to understand the richness of our characters and stories”.
That is something I can get on board with. I also like the individual branding for the heroes themselves, whether it be a glowing green ‘C’ for Green Lantern or the iconic blue and red for Superman. Hopefully this will help those who don’t read comics associate DC characters with the DC name. I think Marvel has done a great job of owning their characters through movies and video games. I feel like DC is on the right path with this new logo in addition to the new 52 to put up a good fight against Marvel for the #1 spot.
Of all the things I experience in my life, women and marketing are the two subjects I’m always learning more about everyday. Marketing is unpredictable and always evolving, while women have a complex infrastructure that even they can’t understand at times. When you try to market games to those women, everything becomes even more unstable and unpredictable.
Some games are easier to market than others because there are essentially three types of female gamers:
The Legit Gamer, who plays all the top games and is probably better than you at every one of them.
The Social Gamer, who enjoys games like Guitar Hero/Rock Band, Mario Party, or pretty much any Nintendo game that they can play within a group or social setting.
The Fitness Gamer, who only uses video games to get in shape (we won’t worry about the fitness gamer for now).
So what should we, as marketers, do to slowly turn those social gamers into legit gamers? I think its pretty simple; market those top games as social games.
This is something I’ve been pondering since a conversation I had with my 14 year-old niece on Christmas. After hearing about the different clothes and make-up that she got, she also mentioned that she got some video games. When I asked her which ones, she replied with ‘Dance Central 2′, ‘Just Dance 3′ and ‘Call of Duty: Modern Warfare 3′. Now I can understand the two dance games because she is a 14 year-old, girly-girl, social gamer. But why would she want MW3? I prodded a bit more, and found out that reason why she wanted it is because that’s what her friends are playing. She’s only playing for the social aspect of it.
This is exactly how Activision is advertising the series — as a social game. Take one look at their current commercial, titled The Vet and the nOOb, and you’ll see what I mean. Sure, each COD game has a great single player campaign but the real jewel is found in the online multi-player. This obviously won’t work on every game that gets released because some games don’t provide online content. As for first person shooters (FPS), it seems like a good way to try and grab a different crowd of gamers (that they may not have had before). It sure has worked for Activision and the COD series, and apparently it has worked on a group of 14 year-old girls.
Recently our Barney-Purple Blazer (with over 250k miles on it) wouldn’t start. I’m not going to say it was typical, I’ve had both better and worse things happen the week before Christmas to my cars, but it was more than annoying. After getting it towed to a mechanic, we discovered it was going to be about $650. My experience with random mechanics (that I don’t already know) is that they tend to go over on the time it takes and the price they estimate. Not only did this guy get it finished faster than he thought he would, but when my wife went in to pay the bill, it was $50 less than he thought, and he didn’t even mention it! I’m not saying that mechanics are bad guys in general (obviously there can be good and bad of any profession). But what happened next blew my mind.
While my wife is writing a check, the mechanic asked her “What is your favorite color?”
She replied “Pink.” though she was confused by the question in the present situation.
He then asks another question “Dark pink or light pink?”
To which she responds “Dark pink.”
He reaches under the counter and grabs a dark pink carnation and gives it to her. Here is what I love about this situation:
Anyone that has a bill of over $50 this close to Christmas is probably freaking out about finances. Even if they can afford it, it is unexpected and frustrating at the least. This guy obviously recognizes this and brightened my wife’s day for $0.30!
He had integrity and worked to give her the best service possible. Let’s be real, my wife would have paid $900 if he said that’s what it would take. She knows as much about cars as I know about cars (which is how to start and operate them).
He knows how to market! My wife and I are new to the area. If we knew someone who was a mechanic in the area, we’d have gone to them. So he saw an opportunity to make a customer for life, by being polite, and making a super small and simple gesture. It worked, we won’t go to anyone else.